June 18th, 2019.


Bickers – importer and distributor of renowned brands including Maxxis, Motorex, Nitro, and RK – has launched an all-new trade website with improved product listings, greater search functionality, and refined filtering options for dealerships and stockists.

With over 14,000 lines listed, the new website allows retailers to find the exact product they are looking for using a wider selection of search terms and part numbers, including the relevant part numbers for rival brands when it comes to products such as brake pads and filters.

For retailers who aren’t sure exactly what product is required, a refined filtering option allows selection from a panel of manufacturer specifications in each section, with an alternative to enter the relevant vehicle details to list compatible products only.

Each product listing contains a description and FAQ section, plus live stock information and availability. There’s also a function to ensure users can be reminded when a product comes back into stock, if currently unavailable.

Bickers Managing Director, Derek McMartin, said of the new site’s launch, “We’re committed to providing the best service possible to the motorcycle trade, which is why we’ve invested heavily in this new website. We’ve listed to dealer feedback and have developed this to work very much in the real world, aiming to make ordering parts and accessories as easy and as quick as possible. The launch of this site is just the start of some exciting developments at Bickers, all aimed at making our dealers lives easier and more profitable.”

Bickers has been supplying the motorcycle trade for over 35 years, and prides itself on its efficient and timely service, fulfilling orders with next day delivery if placed before 4:00pm and products are in stock.


The new Bickers website can be found at www.bickers-online.co.uk