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January – February 2015

03

FEATURES

21 MARKET SECTOR

An overview of the part

lubricants play in the

motorcycle industry

26 MOTORCYCLE

INDUSTRY

ASSOCIATION

A month-by-month round-

up of 2014

28 COMPANY PROFILE

Petrol Scooter: Coventry-

based small-capacity ATV

distributor

32 MOTORCYCLE

TRADER 2015

AWARDS

Recognising and applauding the

best in the business

REGULARS

5

NEWS

Latest round-up from the trade

and industry

12 EVENTS CALENDAR

Shows and exhibitions

13 TRADER DIRECTORY

If you supply the trade, you

need to be in it!

14 NEW PRODUCTS

Tempting showroom goodies to

stock as well as workshop items

to use

30 TRADER DAILY NEWS

Salient information straight

into your in-box

63 REGISTRATION

STATISTICS

November and December

end-of-year sales recordings

COLUMNS

31 NEXT GENERATION

38 STICKY’S

SCOOTER SCENE

39 END USER

42 KERR ON CHINA

BUSINESS

10 BUSINESS NEWS

Legislation and utility-switching

information

40 TRADE MART

Find your supplier here

35 BUSINESS JOURNAL

Thinking of offering an after-

sales warranty? Read this first

44 THE DIRECTORY

A-Z of company contact details

ADVERTISERS INDEX

AJS Motorcycles

4

Bikesure

18

MAG Europe

4

Mitas

Cover

Modena

12

Off Road Only

11

Oxford Products

14/15

RG

11

Rock Oil

19

RS Equipment

17

Texa

Back cover

VE

2

WMD

7

MOTORCYCLE TRADER • JANUARY – FEBRUARY 2015

REDCAT

MARKETING LTD

Newhaven

East Sussex

BN9 0EF

Tel:

01273 616040

www.motorcycletrader.net

PUBLISHING EDITOR:

Jenni Foulkes

jenni@redcat.co.uk

SUBEDITOR:

David Bradford

ADVERTISING:

Rod Sopp

rod@redcat.co.uk

CONTRIBUTORS:

Adam Bernstein

Bruce Wilson

David Bradford

Sean Kerr

Stevie Muir

Martin ‘Sticky’ Round

Mark Williams

PRINTED BY:

Newman Thomson Ltd

Burgess Hill

While every effort is made to ensure that the

information contained herein is correct, the

publisher is unable to accept any claims or

responsibility for any incorrect information

that may appear for whatever reason. All

rights reserved. No part of this publication

may be reproduced or transmitted in

any form or by any means, electronic or

mechanical, including photocopy, recording

or any information storage and retrieval

system, without permission in writing from

the publisher. © Redcat Marketing Limited.

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