All the latest from the trade & industry
January – February 2015
More news online atwww.motorcycletrader.net
– Updated every day.
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Driving licence to go card-only
DVLA to phase out paper licence in favour of photocard
From 8th June 2015, the driving licence counterpart
will not be valid and will no longer be issued by DVLA.
The counterpart (or D740) was introduced in 1998,
alongside the photocard driving licence, in order to display
information that could not be included on the photocard,
such as provisional driving entitlement categories and
current endorsements/penalty points. This information will
be held on DVLA’s driver record and available to check
Photocard licence-holders are advised to destroy the
counterpart once the 8th June deadline has passed (keeping
the photocard, of course). Paper driving licence holders
(issued before 1998) will remain valid, and should not
be destroyed. Upon updating a paper driving licence, a
photocard only will be issued.
‘You’re never too good’ – bikers agree
THINK! evaluation reveals positive response to latest campaign
The THINK! campaign has carried out an evaluation of its
latest road safely videos. ‘Never too good’ comprised a series
of films featuring Chaz Davies, World Superbike rider, and
comedian Alan Davies undergoing further training alongside
a group of eight regular riders.
The campaign ran from mid-August until late-October
and attracted more than 466,000 views on YouTube. Of
the 500 riders who responded with their thoughts on the
campaign, 66 per cent liked the style of the videos and 45
per cent said they made further training look like fun.
Sixty per cent agreed strongly that further training can
improve defensive riding skills and reduce the risk of having
an accident; 62 per cent agreed that, no matter how good
or experienced you are, there is always more to learn about
Meanwhile, 43 per cent of those who recognised the
campaign said they had signed up to further training as a
result of seeing the videos.
Victoria Judd, THINK! motorcycling campaign manager,
said: “Never too good was well received and appears to have
influenced attitudes and intentions among some bikers to
take further training.
“While to date this has not translated into actual
sign-ups among the main training providers, this could be
because the campaign ran in late summer and continued
into autumn when many bikers begin taking their bikes off
For more information about the THINK! campaign, visitwww.roadsafetygb.org.uk