KTM GROWS ASEAN MARKET POTENTIAL WITH NEW PHILIPPINES PLANT
June 16th, 2017.



June 2017 saw an important milestone planted in KTM’s international growth and in particular the Association of Southeast Asian Nations, with the opening of a state of the art manufacturing facility at Laguna Technopark in Sta. Rosa, Laguna in the heart of the Philippines.


The formation of KTM Asia Motorcycle Manufacturing Inc. – as a joint-venture partnership between Adventure Cycle Philippines Inc. owned by AC Industrial Technology Holdings Inc. (a member of Ayala Group of Companies) and Austrian motorcycle giant KTM AG – has led to the creation of the plant that will strive to reach an annual output of 10,000 units from the assembly lines.

The KTM Philippines plant will construct four of the brand’s key Street models – the KTM 200 DUKE and KTM 390 DUKE as well as the KTM RC 200 and KTM RC 390. The new site and advanced technology for production will initially start with a 6000 run to supply the market in the region before moving up to five figures. The establishment of the plant is part of KTM’s continued international expansion and popularity and also represents the aim to appease demand in diverse global markets as sales of units climb year-on-year. KTM Asia Motorcycle Manufacturing Inc. will be able to meet national demand for the models as well as reach neighbouring territories, even into China which is the biggest two-wheel market worldwide.

“It seems like a frequent message from us but the opening of this new plant at Laguna and in the Philippines is another fantastic example of how we are managing to take the KTM brand to new corners of the world and touch fresh markets and riders; it’s a really exciting time of progression for the company,” said KTM AG CSO Hubert Trunkenpolz. “We want to thank the efforts of KTM Asia Motorcycle Manufacturing Inc. for this latest chapter in our story and it is important for us that we have the right – and best – presence in a part of the world where the motorcycle is such a prominent feature of everyday life. We’re very keen to see how the facility will develop.”

Dino Santos, President and COO of KTM Asia Motorcycle Manufacturing Inc., talked about the plant’s opening and the impact for Filipinos and the Philippine economy. “This investment is part of our belief that manufacturing should be a key driver of our country’s growth going forward,” he explained. “It provides jobs, supply chain opportunities, and helps put the country on the map as a centre for innovation and industrialisation.”

As part of the overall strategy and focus on the ASEAN region KTM are hopeful of widening the dealer network and expect to reach over 30 dealers in 2017, each providing dedicated sales and post-sale support and expertise.