March 7th 2023.

Bickers has announced the arrival of new team member Michael Carter, who takes up his new role as an Area Sales Manager covering Northwest England, West and Northern Scotland.

What started 30 years ago with a two-week work experience from school has turned into a career and a passion for the motorcycle industry for Michael. The last 20 years have seen Michael running parts and service departments for well know dealers based in the northwest, from Bill Head, Slingers & Youles Motorcycles, and more recently, Michael has played a leading role at Moto GB.

Rob Sheldon, Bickers Sales Manager, explained, "We are very excited to have Michael onboard, and it is clear that he will be a great asset to Bickers. He brings a wealth of motorcycle industry knowledge and experience, providing a great understanding of each dealer's unique challenges."

Bickers has been successfully serving the UK for almost 50 years, focusing on the distribution of motorcycle parts and accessories.

For more information, contact Bickers on 01394 604040, your local Area Sales Manager, or visit to access the dedicated sales team.

Pictured above: Left - Michael Carter. Right - Rob Sheldon
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