April 2nd, 2026.



Bickers Powersports is celebrating its 51st birthday this week, a journey that began in 1975 and continues to drive the UK powersports industry forward today.

From humble beginnings as a motorcycle shop in Ipswich, Bickers has grown into a leading nationwide distributor, now supporting a network of over 2,500 dealers and supplying more than 50 top brands across the industry.

Bickers Powersports Managing Director, Derek McMartin said: “Our 51st year is not just about longevity' it’s about the relationships we’ve built along the way."

“As a third-generation family business, it’s incredibly special to now have my two sons working alongside me and helping to shape the future of Bickers. We’re proud of how far we’ve come, and that’s down to the continued support of our customers, suppliers, and our fantastic team.

"We’re excited to keep building on that success for many years to come.”

A Year Beyond 50
Last year marked a major milestone for the company, with its 50th anniversary and the launch of its new identity as Bickers Powersports. This rebrand reflects a modern, forward-thinking distributor at the heart of the powersports world.

Now, as Bickers enter year 51, they are building on that momentum with continued growth, new product ranges, and even stronger support for customers.

Looking Ahead
As the company moves into its 52nd year, the focus remains:

- Delivering the best products from world-leading brands

- Maintaining industry-leading availability and service

- Supporting customers' business every step of the way


www.bickers-online.co.uk