BRIDGESTONE PARTNERS WITH THORPE & HONDA


January 2nd, 2020.


Bridgestone’s position as a market-leading motocross tyre manufacturer has been strengthened with the news that its tyres will be fitted to all bikes at Dave Thorpe’s Honda Off-Road Centre and his Honda Adventure Centre too.


Britain’s most decorated motocross rider of all time has labelled the range as ‘amazing’. The move will also see each of Thorpe’s elite Buildbase Honda Motocross Team competing on Bridgestone’s range of Battlecross products, with Tommy Searle, Jake Nicholls (MX1) and Steven Clarke (MX2) all inflating the brand’s presence at the highest level of the sport.

This Honda Buildbase association is Bridgestone’s biggest in the sport of motocross. Dave Thorpe’s decision to embark on an all-inclusive partnership with Bridgestone was confirmed after Buildbase Honda recorded a series of impressive results in the MX2 class last season on the Battlecross X10, X20 and X30.

All of Dave Thorpe Honda Off-Road Centre bikes will be fitted with the new Battlecross E50, which features a soft compound specially developed for superior grip and high traction power. The tread pattern incorporates advanced block positioning and works with the E50’s Castle Block technology to maximise edge effect and deliver extra traction.

The bikes at the Honda Adventure Centre will be fitted with Bridgestone’s other recent addition, the Battlax Adventurecross AX41. This updated trail off-road tyre has been designed to respond to adventure riders’ requirements. Off-road traction has been upgraded and the grip increased through state-of-the-art block design and positioning, while the use of a high-strength compound ensures durability and a long lifespan.

Dave Thorpe said; “Bridgestone impressed us most because their tyres assist riders of all abilities – from beginners at the off-road centre right up to Tommy (Searle) and Jake (Nicholls) at the elite level of the sport.

“We invest a lot of time and money in our Honda Buildbase bikes to be as competitive as possible and all of that means nothing if you can’t put the power to the ground – and that is why tyres are so important and why we are working with Bridgestone.

“We just think that Bridgestone has gone about things in the right way for some time. They have got some great new products and a great team around them. When they feel that they have developed something special is when we decide to get involved, because we don’t use anything that is sub-standard.

“We want to bring any technology that is advantageous to the team and Bridgestone’s tyres fit into that category. It is an exciting time for Buildbase Honda and for Bridgestone too.”

Bridgestone’s marketing team leader Mark Fereday said; “To be working with a legend such as Dave Thorpe is hugely significant for everyone at Bridgestone. To then receive so much positive feedback about our products cannot be underestimated and is something we don’t take for granted. It is the ultimate endorsement and reinforces our claim to be a leading player in the motocross world with some of the best premium products available.”

For more information about Bridgestone’s motocross products, visit www.bridgestonemx.co.uk

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