February 25th, 2023.

Powersports Distribution Group (PDG) has announced that together with Hoco Parts Group (part of PDG), it has concluded the purchase of all assets of Direct Distribution in the UK. Direct Distribution is a well-known and established UK-based wholesale distributor of motorcycle parts and accessories. Direct Distribution will further strengthen the position of Hoco Parts UK as the National Distributor of premium motorcycle parts and accessories in the UK market.

Denis Brouwer, CEO of PDG said: “Direct Distribution is the next step for our company to become the leading player in the European market. The acquisition fits perfectly in our successful strategy in growing our businesses both organically and via acquisitions. The employees, customers and suppliers of Direct Distribution will further strengthen our already strong market position in the UK and we will make sure that they have a warm welcome in the PDG family.”

Direct Distribution follows four previous acquisitions in the UK. In 2019 Powersports Distribution Group and Hoco Parts Group acquiredBradbury Brothers and Rob Hunter, followed by the acquisition of Neo Distribution in 2020 and the acquisition of B&C express in 2021. The combined company is trading as Hoco Parts UK.

This next step further strengthens Hoco Parts UK as the most trusted B2B wholesale partner to its dealers and suppliers. The complete and comprehensive portfolio of products and services will be offered from 3 offices, Shipley, Lincoln and the main headquarter of Hoco Parts UK in Huddersfield.

Arno van de Glind, Managing Director of Hoco Parts Group, said: “We are very pleased to welcome Direct Distribution and their experienced team to our company and we look forward to further developing the UK market by integrating Direct Distribution within Hoco Parts UK Ltd. The acquisition of Direct Distribution is an important step in the further development of Hoco Parts Group, which we are actively expanding with a well-filled M&A pipeline in both the UK market and other European markets”

Nigel Worthington, Director and owner of Direct Distribution added; “We are very happy that we have been able to conclude this deal. This is a great opportunity for the people of Direct Distribution and will strengthen the position of all our brands and help us to offer an even greater service to our customers.”
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