February 4th, 2021.

The Dunlop Geomax MX53 has been awarded CROSS Magazin’s ‘Product of the Year’ award in recognition of the motocross tyre’s wide range of performance and longevity after extensive testing.

In its January 2021 issue, CROSS Magazin presented Geomax MX53 as its ‘Product of the Year’ for 2020, explaining that its performance window as an intermediate to hard motocross tyre and durability after varied testing was not only an improvement over its predecessor, Geomax MX52, but outstanding by itself.

With Geomax MX53, CROSS Magazin concluded that Dunlop, “accomplished the feat of improving a product that was already proven to be good and, as a result, in great demand. The previous product, Geomax MX52, was often the favourite with a wide range of buyers, as this tyre represented a very good compromise between performance and longevity.”

MX53 is a key part of the Geomax motocross range, and is particularly designed as an intermediate product for use on mid to hard terrain. The Dunlop Geomax range also includes MX12, for sand and mud, and the highly acclaimed MX33 for soft to mid terrain. Together, the Geomax family is trusted by leading manufacturers as original equipment and by winning riders and teams in championships such as the FIM Motocross World Championship (MXGP) and Monster Energy Supercross.

Luca Davide Andreoni, Marketing Manager, Dunlop Motorcycle Europe explained: “While testing the new MX53 with our riders, we realised how our R&D efforts and experience in racing all over the world turned out into a really balanced product for both racers and amateur riders. CROSS Magazin’s experts were clearly impressed by its even wider range of usage compared to its predecessor and its balance between performance and longevity. We’re very proud of this Product of the Year Award."

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