September 2nd, 2024.



Dunlop is set to return to this year’s Harley-Davidson European Bike Week as the official tyre sponsor of the Harley-Davidson Parade.

Taking place at Faaker See, Austria, from September the 3rd to the 8th, European Bike Week is Europe’s largest motorcycle festival, celebrating bike culture and heritage, with live music, food and competitions. The hills around Villach and the shores of Lake Faak in the Carinthia region of Austria will welcome more than 100,000 attendees and a large gathering of Harley-Davidson bikes during the event.

As the official tyre sponsor of the Harley-Davidson Parade, Dunlop will support riders joining thousands of fellow Harley-Davidson enthusiasts in a ride through the stunning event surroundings of Lake Faak. Many of these motorcycles will be equipped with Dunlop’s flagship range of purpose designed, co-branded Harley-Davidson tyres, developed in collaboration with the manufacturer to deliver the distinctive riding experience that makes Harley-Davidson motorcycles so iconic.

Dunlop’s activation at the event will also include a full display of its latest products and co-branded Harley-Davidson tyres, as well as the Dunlop Ape Hanger Challenge, where visitors can test their strength against fellow riders and attendees. A set of Dunlop tyres are available to win on each day of the festival.

For more than 40 years, Dunlop and Harley-Davidson have shared a powerful partnership that has seen Dunlop grip some of Harley-Davidson’s most popular bikes, such as the Fat Boy, Softail and Sportster ranges.

In 1983, Dunlop first partnered Harley-Davidson to equip the Sportster and FL models. Today, Dunlop still produces a number of bespoke tyres to equip Harley-Davidson’s diverse range of touring and cruiser bikes.

Last year, Dunlop celebrated its history and collaboration with Harley-Davidson by attending the brand’s 120th anniversary celebration in Budapest. This event further underscored the enduring partnership between the two brands and highlighted Dunlop’s pivotal role in Harley-Davidson's history.

Roberto Finetti, Marketing Manager, Dunlop Motorcycle Europe, commented: “We’re excited to return to European Bike Week in September and have the opportunity to be part of an event that brings together so many passionate riders. Our partnership with Harley-Davidson spans more than four decades, so this collaboration is a testament to the shared values of quality and performance between our two iconic brands. We look forward to joining the Harley-Davidson and wider bike communities at Faaker See, Austria in September.”

Tom Robinson, Consumer Experience Manager, Harley-Davidson EMEA added: “European Bike Week is one of the biggest events in the continent’s motorcycling calendar, with tens of thousands of bikers taking to the road from all over the world in Austria this September. We’re very excited that global tyre giant Dunlop is joining us to sponsor the iconic Harley-Davidson parade of motorcycles on Saturday, September 7. See you all on the road!”

The Harley-Davidson European Bike Week takes place in Faaker See, Carinthia, Austria between September 3–8, 2024. The Harley-Davidson Parade sponsored by Dunlop will commence on September 7 at 12:00pm from Rosental Street near the Pogöriacher roundabout and Harley-Davidson sculpture.

www.dunlopmotorcycle.co.uk