October 24th, 2025.



GS Yuasa, the world leader in motorcycle batteries, will make a powerful return to the EICMA 2025 exhibition in Milan this November. Taking place at Fiera Milano Rho from the 6th to the 9th of November 2025 (trade days 4th to the 5th of November), the show will once again welcome the global motorcycle industry, and GS Yuasa is set to impress with a bigger, better stand located in Padiglione 10P, Stand E75.

Building on the success of last year’s event, GS Yuasa will showcase its unrivalled range of high-performance Yuasa motorcycle batteries and smart chargers. Visitors will discover the precision engineering, patented technology and reliability that have made Yuasa the Original Equipment OE factory-fit choice for the majority of the world’s leading motorcycle manufacturers. Models such as the YTX®, GYZ® and YTZ® series will feature prominently, demonstrating the Japanese craftsmanship and long-lasting performance riders have come to expect from the brand.

The stand will offer visitors a fresh, engaging experience, with live product demonstrations, brand experts on hand to discuss technical features, and interactive displays highlighting Yuasa’s OE partnerships and technological innovations. Guests can also pick up exclusive Yuasa giveaways?- including stickers and even temporary tattoos -?as they explore the stand and experience the brand’s famous “Forget the rest. Fit the original and best.” message.

EICMA remains the world’s most important motorcycle trade event, attracting hundreds of thousands of enthusiasts, professionals and media representatives each year. For GS Yuasa, it provides an essential platform to connect with distributors, retailers and riders from across the globe, reinforcing the brand’s position as the undisputed leader in motorcycle power solutions.

Theo den Hoed, Product Manager, Motorcycle Batteries for GS Yuasa Battery Europe Ltd., commented: “EICMA gives us a unique opportunity to engage directly with the global motorcycle community and show why Yuasa remains the name riders trust. This year we’re returning with a bigger and better stand than ever before – more space, more interactivity and more ways for visitors to experience the Yuasa brand up close.”?

GS Yuasa invites all EICMA 2025 visitors to join them at Pad 10P, Stand E75?to discover the latest in motorcycle battery innovation and learn why Yuasa continues to power what matters most for riders worldwide.

Yuasa motorcycle and powersport batteries are distributed in the UK by Bickers Powersports - www.bickers-online.co.uk