HAYDENS BID FAREWELL – FOR NOW



September 1st, 2021.


Popular trade figures, John & Sally Hayden, will be stepping away from their Neo Distribution business this week, after jointly serving over 60 years in the motorcycle industry.


They have handed over the running of their ‘baby’, which includes the iconic Putoline brand as well as Roof Helmets and Kappa Luggage, to the new owners Hocoparts.

Both John and Sally worked tirelessly over many years to promote the positive and healthy aspect of motorcycle sport at all levels. They backed over 1,500 riders with product and advice – their goal was to keep as many riders on the road and track as possible. Their support of young riders was legendary within the industry.

Under the Hayden’s ownership, lubricants brand Putoline grew steadily to become a market leader in the UK. The Hayden core values of working with dealers, providing solid old-fashioned customer service and dealer support, as well as their hands-on approach with sponsoring and attending motorcycle sporting events, was key to their success.

John and Sally jointly said; “We’d like to personally thank all of our amazing dealers who have supported our business so over many years. Without them, our brands wouldn’t have been as successful as they are today.”

Sally further commented; “I joined the motorcycle industry in 2001 with no previous experience in the field. I was lucky to be welcomed as a woman, in what was then a man’s world. I was very proud to be part of the rise of the Putoline brand in the UK. Thanks to everyone who contributed to that success. It’s been a blast, and I have enjoyed every moment.”

John added; “After over 43 years in the motorcycle industry it will feel strange to be retired. I have only ever worked in this tough, but wonderful industry. It’s never been easy, but I have loved every minute. I have made many friends in business and these guys will be my friends for life.”

So where now for the previous directors of Neo Distribution? Watch this space!
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