April 14th, 2026.
Fake reviews are becoming an increasing problem for UK small businesses. In 2023, the Department for Business & Trade estimated that between 11% to 15% of all reviews for three common product categories (consumer electronics, home and kitchen, sports and outdoor) were fake. Other studies have placed this figure as high as 30%.Usually, consumers encounter fake reviews on ecommerce sites, such as Amazon or eBay, despite legislation being introduced in April 2025 that made this practice illegal. A tell-tale sign is a high-volume of 5* reviews in a short amount of time which are written in overtly salesy language.
However, many UK small businesses fall victim to fake reviews, whether it’s...
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