October 20th, 2026.



Confuddled by AI search? This guide at smallbusiness.co.uk will explain how to optimise your business for AI and help your hard work get the exposure it needs.

- AI search uses large language models and semantics to interpret questions that a searcher is looking for and generates an answer based on what it finds. Rather than matching keywords to web pages like SEO does, it takes context from different sources and synthesises an answer.

- There are lots of ways to optimise for AI. Write in clear language which is easy to understand while putting the information that your readers want to know upfront. Include bullet points and an FAQ section worded as if a person was asking the questions.
- Being mentioned in credible media sources also gives you more authority which AI picks up on.

- Some AI tools have an in-built AI visibility checker to check whether your business appears in AI search. Alternatively, you can ask an AI a question that you want to rank for and see if your business appears in the results.

- SEO principles are still crucial, so optimise for both. SEO principles include adding high-quality videos or images, internal linking, unique viewpoints and focusing on metadata.

With the rise of AI comes the rise of AI-powered search. Instead of doing a more traditional Google search, people are asking AI platforms such as ChatGPT, Claude, Microsoft Copilot or Perplexity...


For the full story at smallbusinesss.co.uk CLICK HERE.