March 27th, 2025.



Although the YTD February market has been challenging, March is already beginning to track in a less negative direction says the MCIA.

The industry body says that the drop in the market was fully expected given the large market distortion at the tail end of 2024. In contrast, used bike sales are up (again expected) with other important sectors of the market (components and accessories) reporting sales in line or above expectation so far this year.

Tony Campbell, MCIA CEO explains: “Following meetings with our members last week across the whole spectrum of the industry, opinions and optimism about the market this year are extremely positive. Aside from the expected new bike registration drop, other market segments are comparable to 2024, with an expectation the new season will return similar results to 2024. It is important to note, the 2025 market will likely be similar in size in the years running up to covid and therefore if this is the case, the market is yet again demonstrating how robust the sector is even during challenging economic conditions.”

The positive sentiment expressed by MCIA members across various industry segments provides a strong indication of underlying market resilience. The expectation that the new season will align with the performance of 2024, following the adjustment in new bike registrations, suggests a return to a more stable and predictable market dynamic. This outlook, coupled with the strength observed in used bike sales, paints a picture of a sector adapting and finding its footing after a period of unusual market activity.

mcia.co.uk