July 16th, 2021.

Motorcycle Live, the UK’s largest motorcycle show, will re-open its doors to manufacturers, exhibitors and the public after a two-year hiatus.

The national event will take place from the 4th to the 12th of December 2021 at the NEC, Birmingham and will welcome back an expected 100,000 visitors over the nine-day period.

The event organisers look forward to returning to the format that visitors have come to know and love. There’ll be complimentary motorcycle parking and entertainment features such as the opportunity to test ride the latest models that manufacturers have to offer. The show will be home to interactive features and displays alongside brand-new entertainment, to give visitors the best experience possible, while ensuring that government guidelines around COVID-19 precautions are followed, making it a safe venue for all.

Tuesday the 7th of December will be a day dedicated to the motorcycle trade, with discounted tickets available to trade and exhibitors. The Show team reports a positive reaction from members of the motorcycle industry, expressing excitement that Motorcycle Live has been confirmed for this year.

Finlay McAllan, Managing Director, Motorcycle Live, commented; “We are excited to Welcome Back visitors to a fantastic show that will be a key event in the calendar for those involved in the motorcycle industry. Last year, we brought the event to life through a digital platform, but nothing can come close to a physical show and experiencing the features up close and personal. Visitors will be able to once again see, smell and feel the excitement and buzz of sharing the passion of everything two-wheel related, alongside the amazing motorcycle community.”

Steve Gannicott, Managing Director, Motorcycle Megastore, said; “We have attended Motorcycle Live for many years and the event plays a vital role in our marketing plan to sell our products and engage with visitors. We were one of the first exhibitors to confirm our attendance at this year’s event and are looking forward to another successful show.”

Dominic Clifford, Global Avon Motorcycle Manager, Cooper Tire & Rubber Company, added; “Being involved in Motorcycle Live was an easy decision when the event was given the green light to go ahead for 2021. Not only do we benefit from reaching a large audience and from interacting with our customers face-to-face, being a member of the MCIA means we can take advantage of discounts and priority booking.”

Motorcycle Live offers a valuable platform for businesses to reach a large number of customers. Prices for exhibiting start at £1,646.55 +VAT for trade space, and £1,769.22 +VAT for retail space.

Contact a member of the Motorcycle Live for more information on how to get involved in this year’s Show. Call 02476 408020 or email

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