May 12th, 2021.

MotoDirect has been appointed as the new Arai distributor for the Republic of Ireland.

The retirement of the existing, long-serving Southern Irish distributor gave MotoDirect the opportunity to take a fresh and consolidated look at how to increase Arai’s market share in Ireland.

MotoDirect has been involved with Arai since 2012 in the UK and says it views this new appointment as allowing it to apply its expertise and passion, delivering a superior Arai experience and boost both dealer and consumer satisfaction with the brand.

“We have a huge racing legacy in Ireland and the love for Arai helmets is incredible,” said James Thompson, MotoDirect’s Account Manager for Ireland. “The brand needs little introduction to the Irish market, and with addition of the new Quantic model, we expect demand to increase. Tested to the latest ECE R.2206 safety standards, this helmet is a gamechanger in terms of comfort and protection.

“Becoming the new Irish Distributor is an exciting opportunity for us to support dealers not only with the finest helmets, but compliment this with high level training, POS solutions and the promotional materials to help maximise their sales and we look forward to continuing to provide a valued race service when racing resumes.”

Contact: James Thompson at MotoDirect on +44 7889 291055, or email
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