November 12th, 2026.
Oxford’s Original Approved denim range breaks new ground with the launch of Mercer Selvedge Denim AAA rated jeans – a market first that fuses iconic heritage style with cutting-edge CE-approved protection. Woven with T400® yarn and engineered for all-day comfort and stretch, it’s the ultimate denim hybrid, ticking every box and then some.Selvedge denim is woven on traditional shuttle looms, which produce a tighter, denser weave, resulting in a heavier, more durable fabric that ages well over time and because the denim is tightly woven it is more resistant to wear and tear.
Achieving the highest possible CE-EN17092 AAA certification, Mercer Jeans deliver authentic denim aesthetics with outstanding abrasion resistance and a comfortable stretch fit. COOLMAX® technology adds breathability and moisture management for all day comfort and the addition of a PFAS-FREE eco-friendly durable water repellent treatment repels rain if caught in a shower.
Mercer Selvedge Denim jeans come pre-fitted with FLEXPROTEX® CE Level 2 knee and hip protectors. Lightweight, highly flexible, and breathable, these protectors maintain a low-profile appearance, ensuring no visible or unsightly edges when worn. Oxford’s innovative TRUE-FIT™ knee protector system allows full adjustability for a precise, personalised fit.
Mercer jeans are supplied with a pre-turned cuff and extended inseam, designed to showcase the authentic Selvedge seam detail.
To help extend the lifespan of this garment, after an initial wash, please only wash when needed.
Protection• CE AAA Certified (EN 17092-2:2020)
• FLEXPROTEX® CE Level 2 knee & hip protectors (EN 1621-1:2012)
• Reinforced impact abrasion zones
• Internal overlock stitching reinforces all critical seams for improved seam strength
• Leg cuffs can be rolled to expose Selvedge seams with a distinctive coloured red and white thread
Climate Control• PFAS-FREE DWR (Durable Water Repellent) eco-friendly coating increases water resistance
• COOLMAX® breathable and moisture-wicking
Fabric• Armourlite® single layer stretch Selvedge denim
• Dye transfer Information: Your Mercer Selvedge jeans have been lightly rinse washed during production to reduce dye transfer. However, colour may still transfer to skin, clothing, upholstery and other surfaces during handling and wear, especially when wet. We strongly recommend washing before first wear to help reduce further dye transfer. Wash inside out. Wash separately and follow the garment’s care label instructions.
Construction• Rivet-reinforced side pockets
• Twin needle reinforced side seams
• Bar tack reinforced belt loops
• Button fly
• Original Approved branding details
• Double stitch felled seams
Adjustability & Fit• Straight fit
• TRUE-FIT™ knee protector positioning
• Internally accessible knee protector pockets
• ARMOURLITE® features high stretch characteristics for increased comfort
• Knee darts for shape
• Extended inseam with pre-turned selvedge cuff
Storage• 2 front pockets
• Front coin pocket
• 2 rear patch pockets
RRP from: £199.99
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Oxford Products. Tel: 01993 862300. Email: info@oxprod.com Web: www.oxfordproducts.com