October 7th, 2026.



Looking to grow your brand or launch a new product? A micro-influencer might be able to help you reach an interested audience.

- A micro-influencer is an influencer who has a smaller audience than their more established counterparts. They typically have between 10,000 and 100,000 followers.

- Micro-influencers are cheaper to work with than larger influencers, plus they have more specialist, dedicated audiences.

- Set out your goals before finding someone.

- It’s best to find what you’re looking for yourself, but influencer agencies can help.

- Long-term relationships with influencers are more beneficial than one-off campaigns.

You might be looking for an influencer because you’re launching a new product, have a promotion coming up or want to reach a wider audience.

Smallbusiness.co.uk helps you learn what a micro-influencer is, the pros and cons of working with them and how to find the right one for your small business goals.

What is a micro-influencer?
A micro-influencer is an influencer with a smaller audience than their more established counterparts. They typically have between 10,000 and100,000 followers. Those with a following of under 10,000 would be classed as nano-influencers. These creators are worth considering too, as Jordan Price, director of Small City Marketing, explains...


For the full story at smallbusiness.co.uk CLICK HERE.