April 27th, 2022.


The Elite Rider Programme, created by the Motorcycle Industry Association (MCIA), road safety and training experts, government departments and respected, associated organisations, has been launched today.

The aims of the initiative are to increase the number of riders undertaking post-test rider training, and to motivate riders to ride considerately towards other road users and the environment.

The MCIA press release highlights that road safety continues to be a major challenge, with 20 per cent of all killed and seriously injured road users being motorcyclists, yet the sector only represents one per cent of road miles travelled. Also, with the increasing pressure on road users to turn to electric vehicles, coupled with the drive to reduce noise levels, the MCIA and its partners are keen to encourage riders to be more socially aware.

To support the Elite Rider Training Initiative, an Elite Rider Hub is being launched. This platform will be a “one stop shop” where riders will be able to find a wealth of information and support to improve their skills. The Hub contains information and contact details of the nationally available post-test rider training schemes, with advice for riders, and links to book training.

Tony Campbell MCIA CEO says: “As an industry, we believe that better trained riders will be safer riders and post-test training will be the best way to address this. Improving our road safety record will be key to the industry’s future. However, this is not just the riders fault, therefore the MCIA will continue to pressure government on what can be done to improve infrastructure, safe road space and the training of other road users, we will also be calling for improved awareness campaigns to ensure motorcyclists are more considered by other road users”.

Visit the website at www.eliteriderhub.co.uk