October 22nd, 2021.



As previously announced, Motorcycle Live returns to the NEC, Birmingham, this year and will run for nine days from Saturday the 4th to Sunday the 12th of December.

This year, Trade Tuesday will take place on the 7th of December and motorcycle trade businesses can each apply for up to four complimentary show tickets. 

Supported by vehicle warranty supply firm WMS Group, Trade Tuesday will open at 10am and close at 5pm. The application process is simple and can be accessed via www.motorcyclelive.co.uk/trade-day.

Eligible companies/outlets fall in to the following categories:
Motorcycle dealership - franchised
Motorcycle dealership - non-franchised
Motorcycle tyre company (manufacturer/wholesaler or retailer)
Motorcycle training provider
Motorcycle race team - BSB series or above only
Motorcycle financial services
Motorcycle parts and accessories (retailers, wholesalers and manufacturers/distributors)

Finlay McAllan, Managing Director, Motorcycle Live, said; “With so much having happened since we last welcomed trade visitors to the show, we are looking forward to showcasing the very best of our industry, to colleagues old and new. The quality and diversity of our exhibitors is second-to-none and along with many networking opportunities we also want to ensure trade visitors have an enjoyable day out”.

Craig Grant, Commercial Director at WMS, said; “We’re delighted to be sponsoring trade day as one of the UK’s leading vehicle warranty suppliers. WMS is trusted by motorcycle dealers across the UK to provide a full range of pioneering warranty products, which we have specifically designed for the motorcycle market. We’re looking forward to meeting with trade visitors once again and showcasing how we can work with them to provide the ideal motorcycle warranty solution to their customers.”

To apply for tickets, visit www.motorcyclelive.co.uk/trade-day.

General Show enquires should be directed to enquiries@motorcyclelive.co.uk