August 16th, 2023.


Yamaha ATV UK has appointed Chris Embleton as its new Area Sales Manager for the North of the UK

Embleton joined Yamaha from Europe’s largest golf retailer, American Golf, and will work with the brand’s dealer network to manage a portfolio of ATV, side-by-side, golf cars and other lightweight utility vehicles.

Commenting on his new role Embleton said; “Joining Yamaha is a great opportunity to work with an excellent dealer network and portfolio of products. I have been an end user of recreational and utility vehicles for many years, so to join a leading brand and work throughout the north is a perfect fit for me.”

Embleton has hit the ground running and is already forming relationships with new and existing dealers. He has become the main point of contact for enquiries in the north, working alongside Carl Stuart who manages the south.

“Carl and the Yamaha Power Products team have welcomed me with open arms and together we are looking forward to further growing our dealer network and supporting our existing dealers,” he said.

Embleton graduated from Stirling University and in his previous role with American Golf was responsible for 18 retail stores and two leisure venues. He sees this as a good foundation to help him in his new role. “I have immersed myself in the Yamaha range which is so well suited to both the farming and leisure interests of the north. Demand is high for rugged and reliable vehicles that can stand up to the conditions we have here, and I anticipate I will be very busy in my new role,” he concludes.

Yamaha ATV product information can be found at www.yamaha-motor.eu/uk