October 19th, 2026.



GS Yuasa, the world leader in motorcycle batteries, is set to make a powerful return to EICMA 2026 in Milan this November, bringing its renowned Yuasa motorcycle battery range to the world's leading two-wheeled exhibition.

Taking place at Fiera Milano Rho from the 3rd to the 8th of November, (press and trade days 3rd to the 4th of November, public days 5th to the 8th of November), the event will once again welcome the global motorcycle industry. Building on the success of previous years, GS Yuasa will deliver an  engaging experience, with a spectacular new holographic battery display taking centre stage.

Visitors will have the opportunity to explore GS Yuasa's unrivalled range of high-performance Yuasa motorcycle batteries and smart chargers, discovering the precision engineering, advanced technology and reliability that have made Yuasa the Original Equipment (OE) factory-fit choice for the majority of the world's leading motorcycle manufacturers.

At the heart of this year's exhibition will be an eye-catching holographic battery projector, bringing Yuasa's world-leading motorcycle battery technology to life in a striking new way. The innovative display will provide a captivating centrepiece for visitors, reflecting the brand's commitment to technological excellence and reinforcing its position at the forefront of motorcycle battery innovation.

The stand will also showcase Yuasa's legendary YTX®, GYZ® and YTZ® battery ranges. 

Theo den Hoed, Product Manager – Motorcycle at GS Yuasa Battery Europe Ltd., commented: "EICMA is always a fantastic opportunity to connect with the global motorcycle community and showcase what makes Yuasa the original and best. We're really excited to return this year with something a little different. Our new holographic display will bring our battery technology to life in a way visitors haven't seen before, while our exclusive patches and tank stickers will give riders something special to take away. Of course, behind all the excitement is the same message that has made Yuasa the world's leading motorcycle battery brand. Our batteries are trusted by the biggest motorcycle manufacturers because of their quality, performance and reliability. That's something we're incredibly proud of, and we look forward to demonstrating it once again in Milan."

Visit GS YUASA at EICMA 2026
Hall 10, Stand E75,
Fiera Milano Rho, Milan 
3rd to the 8th of November 2026

Yuasa Powersports batteries are distributed in the UK by Bickers Powersports.

For orders and enquiries contact your Bickers Powersports Area Sales Manager, or visit www.bickers-online.co.uk, call 01394 604040, or email sales@bickerspowersports.co.uk