KEEP IN THE LOOP WITH RUBENA GAADI EASY-CHANGE TUBES

August 26 2014.

The Rubena GAADI is an easy-change tube which enables cyclists on the go to change a tyre without the hassle of removing the wheel.


GAADI bicycle tubes are part of the Rubena cycle tyre product line-up and already in stock, in the most popular sizes, at the sole trade distributor for the UK and Ireland; Bike Tyrestore (BTS).

The product features an open-loop system that allows the rider to simply remove the sidewall of the tyre from the rim, remove the old tube and insert the open-loop tube into the tyre. The wheel is then rotated all the way around until the ends meet.

Whilst made primarily for E-bikes, GAADI can be used on any bike with a size range from 20” to 29er.

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APICO STRENGTHENS SOUTH WEST DEALER SUPPORT

August 22 2014.

Apico International is on a rapid growth spurt following recent management changes and has taken on Tom Radburn to support its dealer network in the South West of England.

Having worked with many brands and dealers in the past two and a half years, Radburn, who has worked for Decade and more recently Moto Magazine in a sales capacity, has a strong relationship with the industry. He is now looking to put his stamp on Apico and its associated brands, further developing the Apico name in the off-road marketplace. [stop]

“Apico is a company I have worked with in an advertising and promotional capacity whilst at Factory Media. I have also worked direct with some of its brands such as Arai, Boyesen and Leatt, so I have a good knowledge of the product offering,” said Radburn. “As a rider and having been in and around the industry working with dealers, I feel I have a lot to offer Apico and its customers. This is a fresh challenge and something I’m really looking forward to, with such a vast array of product I’m a firm believer there is something for everyone through Apico”.

Dylan Brown and Anna Lena Eriksson recently took over the company, which currently in its 30th anniversary year, and are looking to move forward with a host of innovative products and improve on the company’s enviable reputation.

Pictured (l-r); Anna Lena Eriksson, Tom Radburn, Dylan Brown


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