FIVE REASONS TO BE OPTIMISTIC ABOUT GDPR
March 13th, 2018.



Last year, the average UK small business spent 600 hours preparing for the upcoming GDPR. There are concerns that the new data protection regulation will impact productivity, prevent marketing activity, and send businesses grinding to a halt. But it doesn’t have to be this way.


The European Commission claims the tougher data protection regulation will be good for business, providing plenty of opportunities. So, as a break from all the fearmongering, here are five good reasons to be cheerful about GDPR.

1. The chances of immediate fines are slim.

Although the potential fines are daunting, reaching €20 million or 4% of your global annual turnover, sanctions are unlikely to be applied in full force from day one.

For the past 20 years, the Information Commissioner’s Office (ICO) in the UK has had the power to fine companies up to £500,000 under the Data Protection Act (DPA). However, the ICO has never used the full extent of this penalty. So far, the highest fines under the DPA have .....


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