October 23rd, 2019.

UK-based lubricants manufacturer, Rock Oil, has extended its associate-level partnership with the Bennetts British Superbike Championship.

It’s been a busy few years for the Warrington-based company. It has enjoyed official partnership status within the BSB championship since 2015 and since then made a significant move to a purpose-built all-new high-tech premise in 2017, whilst also growing its export business, which sees Rock distributing to a mere 70 countries at the last count.

The decision to extend its BSB collaboration, for a further two years, means the firm can continue to build on the increased awareness and visibility the partnership has already afforded the Rock Oil brand.

The new agreement will continue to showcase the Rock brand at each BSB event, including a range of branding, experiential, hospitality and marketing rights, as well as presenting sponsorship status for the local Rock Oil round at Oulton Park each year.

Greg Hewitt, managing director of Rock Oil explained; “The BSB championship has grown year on year, as has the Rock Oil brand. We've seen customer engagement across the globe from as far away as Australia, such is the quality of the offering that Stuart Higgs and the MSV team provide.

“On the track, championships have gone to the final round in every season, ensuring maximum exposure and quality racing up to the final chequered flag. This year we've already changed the offering slightly, expanding the advertising from solely the Rock Oil brand to some of the non-motorcycle ranges which we've been working on, including AGRI-GUARD and TRUCK-GUARD.

“We're thrilled to extend the partnership and look forward to promoting the best domestic race series globally alongside the Rock Oil brand.”

Bennetts British Superbike Championship series director Stuart Higgs commented: “We are delighted to announce a continued partnership with Rock Oil.

“It is clear to see why the brand continues to excel in the British manufacturing sector. We have enjoyed a successful partnership with Rock Oil, and we look forward to continuing this for a further two years.”

The BSB championship is watched all over the world and Rock has received a lot of direct, positive feedback from its export partners on how it helps brand awareness and perception in their territories.

Pictured: Gregg Hewitt shakes on BSB deal with Stuart Higgs
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